It only took Kidd, a young Danish rapper, a couple of months to become known nationwide. Until spring 2011 he was homeless and poor, but then everything changed. Kidd and his crew uploaded a music video on YouTube and in a couple of hours the video hit 2000 views - today it has reached more than a million. From that point on, the hype just grew bigger. The celebrities, the venues, the groupies everybody wanted a piece of the success.